this post was submitted on 15 Jan 2025
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IIRC TikTok is rather top heavy in terms of income and this highest tier of influencers is diversified across all media channels anyway.
Regular folk have better luck making money on YouTube and Instagram so TikTok creators are unusual bunch. In my experience (which is very likely shaped by the algorithm) they are a mix of talent show performers, odd personalities and no longer relevant one hit wonders that got lucky. They’re mostly sad about losing that space because it’s so different to alternatives. I don’t think anyone that doesn’t have much money feels in power anymore so what are they going to do?
Yeah, but those affiliate links made people bank, especially during the holidays.
I actually got like half my ideas and my daughters from the tiktok shop. (Then went and bought it on Aliexpress)