this post was submitted on 11 Jan 2025
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The Coors family started the Heritage Foundation and gave a significant amount of money to dozens of right wing organizations, so I would not consider them "heroes" in any sense. You're losing the plot if you ignore that, for having a perfect score for inclusivity.
https://www.desmog.com/2024/08/14/project-2025-billionaire-donor-heritage-foundation-donald-trump-jd-vance-charles-koch-peter-coors/
https://www.zocalopublicsquare.org/the-1970s-coors-beer-boycott/
Coors Family ≠ Molson Coors
The Coors family are indeed pieces of shit, but they own ~10% of the company. The company is mostly owned by institutional investors. Don't get facts mixed. Coors family is shit? Fact. Molson Coors was a champion of inclusivity? Also fact. These are not mutually exclusive.
This is an (unintentional) euphemism for "the company is mostly owned by regular middle-class folks via the mutual funds in their retirement accounts, but the Vanguard/Blackrock/Fidelity/etc. fund managers have stolen their shareholder voting rights."
Personally I can't abstract the history of it being a fascist beer, just because it merged with a less fascist beer and various grand children sold their shares so they only own a tenth of the company their grandpa was using to fund the modern conservative movement that seeks to dismantle the very inclusivity it was offering to it's own employees.
I just can't square the circle there, maybe they were mitagating some of the damage they were causing by being inclusive, but calling them heroes is a bit rich for me.