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Frostpunk creators cancel "Project 8" and lay off staff amid concerns that "narrative-driven, story-rich games" don't sell
(www.rockpapershotgun.com)
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I would argue the storyline was a big part of it. While barebones by today's standards, compared to the likes of Doom, Quake or even Unreal, it was pretty amazing to have a continuous narrative throughout the game.