(From the official itch account on Bluesky) I kid you not, @itch.io has been taken down by Funko of "Funko Pop" because they use some trash "AI Powered" Brand Protection Software called Brand Shield that created some bogus Phishing report to our registrar, iwantmyname, who ignored our response and just disabled the domain

(Continuation via Twitter) Also, for transparency, we did take the disputed page down as soon as we got the notice because it's not worth fighting stuff like that. Regardless, our registrar's automated system likely kicked to disable the domain since no one read our confirmation of removal

you can't make this up

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[–] ImplyingImplications@lemmy.ca 11 points 2 weeks ago

It seems like it was a DMCA takedown request. Anyone can submit these to content hosters and the hoster has to follow the process, which typically means removing the content until it can be proven that it isnt violating copyright. The problem isn't the takedown request, but that it was given to itch.io's registrar instead of itch.io itself. It'd be like asking to takedown youtube from the web because someone reposted your video on it.