Cars - For Car Enthusiasts

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Jaguar are doubling down on the new logo looking like a sex toy brand I see. (sh.itjust.works)

submitted 4 weeks ago by erusuoyera@sh.itjust.works to c/cars@lemmy.world

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[–] radix@lemmy.world 62 points 4 weeks ago (5 children)

The "unexpected" mixing of upper and lower case looks more like a shit explanation of wanting all the letters to be curvy, but the same size.

[–] Zier@fedia.io 16 points 4 weeks ago (1 children)

This looks like an 80's marketing attempt to make a low class brand an ultra-high end brand. Except Jaguar is a high end brand already. It appears that the overly masculine "jaguar" brand is becoming a very feminine looking brand. This feels like a cosmetics line more than a luxury automobile. jaguar lipstick, for the animal in you. rawwwrrrrrrrr!

[–] Anticorp@lemmy.world 6 points 4 weeks ago* (last edited 4 weeks ago)

Jaguar was a high-end brand. They haven't actually been high-end in anything except price since Ford bought them in 1989, and then Tata Motors (an Indian company) in 2008. It's a shame too, because they used to be beautiful and elegant cars.

[–] orbular@lemmy.today 13 points 4 weeks ago (1 children)

Who reported on this? The J is uppercase as well...

[–] radix@lemmy.world 5 points 4 weeks ago

I knew I forgot something:

https://www.cnn.com/2024/11/19/business/jaguar-new-logo/index.html

[–] Rai@lemmy.dbzer0.com 5 points 4 weeks ago (1 children)

JQGUQr

[–] Zier@fedia.io 0 points 4 weeks ago

I need this on a Tshirt.

[–] phoenixz@lemmy.ca 4 points 4 weeks ago

Ahhh, designers coming up with some stupid mistakewhich is then sold by the marketing department who just uses a lot of slick and fancy words to make it sound expensive

[–] Anticorp@lemmy.world 2 points 4 weeks ago

I have bad news for them, it's not seamless