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While the title of the story is interesting, this tidbit was buried further down:
That’s how a ton of politicians “NYT best sellers” books are done. They’ll use campaign funds to buy up a ton of books and then give them out for free at rallies and shit.
But they also put a dagger next to it to denote a bulk sale.
https://heavy.com/news/2019/11/triggered-ny-times-bestseller-dagger-bulk-sales/
They only started doing that within the last 5-10 years iirc though
And the list isn’t purely sales numbers anyway as they admitted in the 80s in a legal case. It isn’t mathematically objective but rather done on a subjective editorial scale. They choose which books to have on a subjective scale that doesn’t even have to take sales into account.
What a waste of paper
They're also asking people who do see it to "donate" an extra ticket's worth of money to them to supposedly allow someone else to see it. The grift never ends.