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Magic: The Gathering's 2025 Lineup Features Final Fantasy, Spider-Man, And SpongeBob
(www.gamespot.com)
this post was submitted on 26 Oct 2024
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Crossovers are a substitute for actually creative content. Just the regurgitation of already existing content as a means of engaging people from those audiences.
It genuinely stands in the way of real content, because it's easy and cheap to do with a big payoff. Until audiences rebel against it this will consume everything.
I dunno about that because they're way overproducing original content too. They're just flooding the market as much as they can to hit as much of their target demo as possible. It's getting ridiculous. On top of the sets, they're mass overproducing the commander decks and then selling them in special packs at Costco a year later.