This is the problem with the whole "vote with your dollar" thing overall. Going by net worth, the median net worth of an american family is $103,500. Jeff Bezos, otoh, has a net worth of 152 billion. That means that he has 1468999 times as many votes as the average person. That's about a third the population of America. If we "vote with our dollars" because "the free-er the markets, the free-er the people" then one guy has the same power as a full third of the country's population. As inequality increases, the middle class is disappearing. The number of people with effectively no voice at all is increasing, and the number of people with a voice that can speak over the populations of entire states is also increasing.