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The question is a bit loaded, since "prefer ads" means you see the content, whereas "prefer paywalls" means you don't.
A fairer framing would have been: "how do you prefer to pay for content?"
Because, contrary to many opinions here, there is a price to pay when you watch an ad. At the very least, you're paying with your sanity. And very possibly you're paying with your wallet too, later, when you buy some product or service you don't really need. If ads didn't work, there wouldn't be so many of them.
Next, in a world where content is funded by advertising, the people who control our tech have an infernal incentive to spy on us - so we all end up paying with our privacy.
Advertising is the lifeblood of consumer capitalism. It's what powers the pseudo-needs and pseudo-desires and status competition that drives all that material throughput of JUNK that is killing our planet. That price tag is gonna be pretty hefty.
Advertising is sheer poison. But paywalls are not the enemy. It is not immoral to pay for things that have value.