On one hand, I can sort of understand, it really isn't pleasant to assimilate the thought that society and the planet as we've known them are on an aggressive trajectory toward the garbage dump. Not hard to understand the pull toward denial, especially with so many things going wrong on so many different levels.

On the other hand it's immensely frustrating to see the planet being steadily transformed into a trash bin, getting ruined for pretty much all lifeforms which now inhabit it, and a lot of people choosing to ignore or even outright deny what's easily noticeable all around us...

Unfortunately, I strongly suspect this'll keep happening for a while, human beings have historically been primarily reactive beings. I fear that things will have to get a lot worse before it starts being a generally accepted fact.

All we can do is "keep the faith" so to speak, keep spreading the obvious truth, and try to reach as many people as would be open to hearing us out. One can only deny reality for so long before reality turns around and applies a solid slap in the face. Here's hoping we won't need a gut-punch...