But in a vacuum it wouldn't be required. It's about making choices regarding those issues we allow to take media attention, and more importantly, play the role of the 'enemy', literally the 'bringer of death' in this meme. Not poverty, not corporate greed, not the pathological indifference to suffering of the Big Mac munching consumer...

No. One bloke who's probably not even calling all the shots and will be dead and gone in a few decades whilst the whole bloody monstrosity carries on because everyone's attention is just on the next Disneyfied super villain.