this post was submitted on 03 Oct 2024
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The folks at Some More News made a really great point: The truck segment is ripe for disruption. People who need trucks hate the monstrosities that truck companies are putting out. The Cybertruck, however, isn't disrupting the market. It just looks weird. It's just as heavy and big as other trucks.
Imagine if a company put out a small truck. Not too powerful, not too big, good sight lines and a nice, big bed. That would be disruptive.
Then again, I'm a Harbinger of Failure and listening to me is probably a bad idea. I assume people aren't fucking idiots so maybe just build bigger and bigger trucks that are less and less useful
As a European. Most of the people don't need a freaking truck. Big or small. In the rare cases you do need to move something, just rent a van. It will save you a lot of gas and money.
Totally agree. This hypothetical company could capitalize on that. The branding "Trucks for people who need trucks" writes itself.
ETA: Get Nick Offerman to be the spokesman.