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The Instant Pot Failed Because It Was a Good Product
(www.theatlantic.com)
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this post was submitted on 04 Oct 2024
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This is an older story. The narrative that it failed because it was too good is false. It was a private equity leveraged buyout that doomed it. The company got saddled with like 8x debt with a lot of that money going to dividends for the PE firm.
The product and the brand were strong enough that they've been sold to a different firm in the bankruptcy. If they are competently managed they should be fine.
The lede is buried at the end.
What i still don't quite understand with these kind of buyouts is who lends them the money and who gets saddled with the debt? Surely banks know the drill and wouldn't want to borrow and hold debt for a company destined to fail in such a way.
Do banks get repaid before that happens and the only people being owed are small contractors and employees? Does the bank repackage the debt and sell it to someone else? Or are the interest payments high enough to just factor in losing part of the money borrowed with high certainty?
I’m guessing D) All of the above.
competently managed lol
maybe a few years of it to pump up the value, before it's dumped again.