this post was submitted on 03 Aug 2023
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I think the ads must either be disabled or broken at the moment. But at first, these Sponsored Content boxes were either video ads, or animated TEMU product ads. The ads are the size of the box. The first one shows up about 2 posts into your feed, with an additional ad every 15-20 posts.
EDIT: Ads are back. Here's an example of a video ad in my feed.
in my opinion this ad format is much better than reddit or twitter or YT where they have the look of a post or video