Any third party that's really serious should be building candidates from the ground up, running in local elections where they could win the small seats and have an influence on policies which reflect their goals. That would not only gain experience for those individuals, it would build awareness of the party itself. Those candidates could then run for nonpartisan state offices, again building awareness and acceptance as well as their experience. Nobody should just be jumping into the Presidential election from some idiotic unrelated background like real estate or reality show hosting or stealing from cancer children or bankrupting their own casino... Oops, my brain went off the rails there, good thing I'm not responsible for anything important.