The relations and means of production are all the coding/incentives/stock options, etc. Meanwhile (and this shows the spiral shape), the fuck quality culture comes out of those material conditions and, in turn, begins to reflect back upon the material conditions that produced it.

Basically, keep in mind that neither arrow in the circuit is deterministic or either the base or superstructure is homogenous. Raymond Williams talks about the idea of "dominant, residual, and emergent," basically that just because the dominant mode of production might be capitalist, it doesn't mean there aren't residual ideological and material (base) formations from feudalism or other material settlements.

In short I think you're already on the right track here