this post was submitted on 18 Sep 2024
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[โ€“] 9point6@lemmy.world 67 points 1 month ago (1 children)

slashing the size of pints boost sales in an unexpected way

Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?

This is weirdly pro business from the mirror

[โ€“] flamingos@feddit.uk 24 points 1 month ago (2 children)

The unexpected way is that while it decreased sales of beer it increased sales of wine.

[โ€“] tabris@lemmy.world 19 points 1 month ago

So the people who didn't like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would've, more or less.

[โ€“] ODuffer@lemmy.world 6 points 1 month ago

Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn't be the same price as a pint was last week. Nobody likes to be ripped off.