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Elon Musk wants to launch a Twitter video app for smart TVs to revive falling ad sales
(www.techradar.com)
this post was submitted on 20 Jun 2023
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Sorry, but a pivot to video isn't going to save Twitter. Especially since they shitcanned Vine and let TikTok take all of the market share.
He's trying to prop up people like Tucker Carlson, hell I wouldn't be surprised if he's the sole reason why this is happening.
That really is the most nonsensical thing about this to me: Musk supporting Carlson so much.
Why is Musk going so far out of his way and spending so much money when Carlson himself is a billionaire and the inheritor of the Swanson frozen food fortune? Carlson could easily do things solo - of all people, why is Musk trying to pivot so hard into him?
Maybe it really is ideological and he just drink the FlavorAid?
Just seems so strange.
I think its both. Carlson has a certain kind of cash cow viewerbase that isn't really good with technology so Musk is trying to pivot into that as a base for steady cash flow.
That viewer base is getting poorer (medical debt) and deader (failing to pay medical debt). I wouldn't bet the farm on their continued support.
Billionaires buy media platforms to influence the public, not to make money. The audience Musk can influence is the same audience that watched Tucker. If he is the one paying Tucker, he gets to influence what Tucker says, just like when he was at Fox News.
It makes perfect sense.