World News

22059 readers

86 users here now

Breaking news from around the world.

News that is American but has an international facet may also be posted here.

Guidelines for submissions:

Where possible, post the original source of information.
- If there is a paywall, you can use alternative sources or provide an archive.today, 12ft.io, etc. link in the body.
Do not editorialize titles. Preserve the original title when possible; edits for clarity are fine.
Do not post ragebait or shock stories. These will be removed.
Do not post tabloid or blogspam stories. These will be removed.
Social media should be a source of last resort.

These guidelines will be enforced on a know-it-when-I-see-it basis.

For US News, see the US News community.

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago

MODERATORS

First shrinkflation, now drinkflation: Beers get weaker as brewers scramble to cut costs (archive.md)

submitted 1 year ago by withersailor@aussie.zone to c/news@beehaw.org

14 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] LostCause@kbin.social 11 points 1 year ago (1 children)

As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.

Cause I dislike spreading rumours without something to back it up I went and searched a source which confirms that: https://www.kantar.com/north-america/inspiration/consumer/why-young-adults-are-turning-to-low-no-alcohol-drinks#:~:text=A%202018%20Berenberg%20Research%20report,Boomers%20did%20at%20their%20age.

[–] Gradually_Adjusting@lemmy.ca 3 points 1 year ago

I love the diligence. That scans honestly, I was wrong to assume the worst. I'm used to InBev and their ilk being kind of terrible.