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277

If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 3 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] Anticorp@lemmy.world 7 points 3 months ago* (last edited 3 months ago)

I don't know if it's AI specific or just connected devices that people are starting to avoid. I don't want anything with the word "smart" in it. I don't want anything that requires an app, and I try to avoid things that require an account. I think people are fucking finally figuring out that all this shit is designed to spy on you for profit, and will probably eventually require a subscription if it doesn't already. It's a bullshit business model. Make a fucking decent product, and sell it to people for a flat fee, and they'll be your customers for life. Stop trying to be a data company, or a subscription company.

As for the second part of your question, companies are pushing it so hard because it's like having a money printing press. They can turn a few months worth of work into an endless stream of money.