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Justice Department considering push for historic break up of Google after landmark antitrust ruling: report (nypost.com)

submitted 3 months ago by Gsus4@mander.xyz to c/technology@lemmy.world

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[–] mkwt@lemmy.world 6 points 3 months ago (1 children)

But the ads on search are the big revenue driver for Google overall. Presumably those stay with the Google Search subunit, and they would have plenty of cash to do whatever?

[–] redhorsejacket@lemmy.world 1 points 3 months ago

Yes, I believe the figure they cited was that Google earns 73% of their revenue through ads. I imagine what they would have to do is bust up the ad services in addition to the various departments of Google. Each new entity formed gets to keep revenue from ads shown on their platform maybe? E.g. YouTube gets spun off into its own thing separate from Google proper. They get to keep ad revenue from what is shown on their platform, but they don't get to touch any revenue from sponsored search listings, or from banner ads on other websites, etc.

That's an approach that makes surface level sense to me, but I am neither a lawyer nor a business bro nor a tech bro. So, I don't actually have the faintest idea if my idea bears any resemblance to reality.