this post was submitted on 06 Aug 2024
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Privacy
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Less so than you'd believe. Over 30% of people use them
Source?
https://backlinko.com/ad-blockers-users
If you search 'percentage of people who use ad blockers' on ddg you find the same thing on several sites. I found it unbelievable too, but given multiple sites, I'll take it at face value. I don't have time to deep dive everything. Let me know if you find anything to the contrary.
Not much information on the data. But still some critique of the data:
Both of those metrics exclude lots of data for example, when you scroll down you see that yes a lot of ppl use ad blocker on the PC but not on phones or tablets. Also ppl below 16 have a very low usage rate also ppl above 64.
I think actually ad block usage by sites visited with and without ad blockers would be nice too.
But thank you for the link, guess ad blockers are indeed more popular than i thought.