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I don't disagree, but it feels like every other cereal, pack of crisps and bar of chocolate I see in stores advertises you can win a car or something. Which is stupid, but it's weird to call out some guy for doing something very common across many other products.
I was buying crisps to win plastic Pokémon and ice cream to win money 25 years ago. Sure, call out the practice, but you are making it sound like it's not an ubiquitous type of promotion.