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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 8 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

425 comments fedilink hide all child comments

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] ChaoticEntropy@feddit.uk 4 points 8 months ago* (last edited 8 months ago) (3 children)

If I could get easy to access, judgement free tech support for Linux then I'd be fine (outside of walled gardens like Discord). I just don't know how to solve my problems in Linux especially considering there are so many additional variables and often you either don't get answers, are asking in the wrong place, or are asking in the wrong way. A lot of the time you just get scorn for not being born a Linux power user.

I do feel like I have basically no choice but to switch once W10 runs its course. I've got a dual boot of Fedora 40 KDE that I'm toying with.

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[–] markpaskal@lemmy.ca 3 points 8 months ago (8 children)

I just can't stand the lack of hibernation or hybrid suspend on laptops with Linux. Otherwise I'd much rather have a Linux distro on my nice laptop and windows in a VM if at all.

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[–] graeghos_714@lemmy.world 3 points 8 months ago

I got my first notification on my Win10 Pro box today about support ending too

[–] Skyline969@lemmy.ca 3 points 8 months ago

Good thing Ubuntu 24.04 LTS comes out tomorrow. I’ll be doing a reinstall on my machine and sticking with it until the next LTS release in two years.

[–] morriscox@lemmy.world 3 points 8 months ago

We need to hunt down whoever these ads are working on.

[–] snekerpimp@lemmy.world 2 points 8 months ago (3 children)

Let me see if I can use windows without opening the start menu now

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