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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 8 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

425 comments fedilink hide all child comments

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] FrozenHandle@lemmy.frozeninferno.xyz 14 points 8 months ago (1 children)

Good thing I switched to Linux 10 years ago. No regrets.

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[–] dan1101@lemm.ee 13 points 8 months ago

They can at least be disabled but it's always something with MS these days.

[–] HootinNHollerin@lemmy.world 13 points 8 months ago* (last edited 8 months ago)

The ~~spice~~ shit must flow

[–] TimeSquirrel@kbin.social 13 points 8 months ago* (last edited 8 months ago) (3 children)

I'm just here waiting for my wife to finally snap and ask about getting Linux on her gaming PC. I've been using it for 20 years now. The complaints are becoming more and more numerous these days, it's only a matter of time.

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[–] Adulated_Aspersion@lemmy.world 11 points 8 months ago (3 children)

I'm calling it now.

Windows 11 will be the new Windows 8. Or NT. Or millennium.

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[–] purplemonkeymad@programming.dev 11 points 8 months ago (1 children)

turn off the toggle for “Show recommendations for tips, app promotions, and more.”

I turn this off anyway, as in Windows 10 it always kept pushing 3rd party apps. Is this ad any different to the Windows 10 "Suggested App" that was in the start menu for it?

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[–] grasshopper_mouse@lemmy.world 11 points 8 months ago (3 children)

Realistically, how many years do you think Microsoft will support Windows 10? I dread having to switch to 11 some day, at the rate they're going.

[–] maniclucky@lemmy.world 12 points 8 months ago (2 children)

This is my line for biting the bullet and switching to Linux. I hope gaming gets to where I want it to be (braindead easy for anyone with 'actually' on their lips)

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[–] BunnyKnuckles@startrek.website 10 points 8 months ago (1 children)

Windows 10 eol is Oct. 14, 2025. 18 more months.

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