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My idea is that they didn't/don't havse a choice but to try something.
They are probably running out of money and no one is giving it to them in this econimical climate.
Maybe profitability, or at least drastic measures, is the request by investors (similary how IMF is "blackmailing" countries when they give them loan).
It might also be an experiment, planned or accidental to male profit of social networks after 20 years of investing.
It is a gamble, but cut has to be made at some point.
Inflation , and late stage capitalism.
Ultimately a for-profit social platform can only make money via advertising. If you are depending on advertisers to be profitable you become beholden to those advertisers. Advertisers do not care about "community," "sustainability," or what made the platform attractive to users in the first place. But they do care about "public perception," and "number of users," and most importantly number of impressions per user, per hour. The advertisers customers care about things that hurt their branch, so they dont' want NSFW content, they don't want violent content, they don't want controversial content, they don't want anti-capitalist content, they want "quality" impressions.
So if you are twitter or reddit, or facebook, or whatever, if your advertisers make a demand that will piss off your users and make it worse for them you will always do it and you will continue to do it until the platform dies.
Because they realize they can get away with pretty much anything.
I feel like they all see the inevitability that AI will drastically change the money model very soon. And it will not be to their profit, so best make every penny they can right now is their mentality.
Cory Doctorow termed it "Enshittification", and wrote about the process here: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
capitalism โ they want more money
The other issue to consider is MBAs. Or at least the MBA way of thinking, that "caring about customers" actually means "leaving money on the table." The relentless search for "business efficiency," evaluated in pure accounting terms, can easily lead to destroying the core business due to a lack of understanding of how the core business shows up on a P&L statement.
Interest rates go up. Quantitative Easing go down.
They might have to play with real money lol
This is it. For nearly 15 years money was basically free for tech companies. Banks don't pay anything, bonds don't pay anything, the stock market is overheated and investors are still looking for return. So if your tech company was already public you could borrow in the form of bank loans or bonds for dirt cheap and if it was still privately held you can get money from individual and corporate investors.
Now that the free money era is over a lot of companies have had to finally think about making a profit so that they can keep the lights on. This is why there have been tens of thousands laid off in the tech sector in the last year or so.
As far as Reddit goes I have no idea what they've been thinking. It seems like they've been spending money developing features nobody wants or needs: locally hosted images and video which have to cost a fortune, live chat, and NFTs, to name a few. They've got the ~20th most popular website in the world with millions of daily active users and they can't figure out how to make it profitable?
The API the third party applications used doesn't serve ads. All they had to do for a bump in revenue is to insert ads and require third party applications to display them or risk losing their API access. Users would grumble but it's a pretty reasonable ask. The fact that they didn't do this demonstrates to me that they don't think the money is in serving ads, they think it's in data mining and they can only get the data they want from the official app.
Rabbits
Rabbits
Deleted.
Dr. Capitalism, or How I listened to stop worrying and love the dollar.
I'm wondering if it's a domino effect. Now that one major company made an announcement that fucks over their users, they're all doing it. We even now have YouTube cracking down on Adblockers. The Golden Era is coming to an end imo
This basically. Companies see that others can do it without consequences and so they do too. The age of acting like your "friend" is over and they are gonna squeeze ever last cent they can from users. Twitter, Reddit , YouTube, discord. I expect to see smaller players doing the same soon.