This is a community for designs specifically crafted to make the experience worse for the user. This can be due to greed, apathy, laziness or just downright scumbaggery.
Non private mode on left. I am not logged in but have cookies enabled. Right is private mode.
I'm so glad amazon is useless in my country due to high delivery times and fees. Local stores never vanished and their online stores are so much better.
The Lowe’s website has this too. It’s fucking asinine.
Sometimes there is a minimum advertised price that manufacturers will allow vendors to sell at publicly, and the price in cart is a way that vendors get around it. If that's what's happening here, OP might be getting a really good price. I don't think this is a sinister plot by AMZN.
What's the price when you add it to your cart? Websites do this when they are selling something for "less than what ASUS allows us to advertise". If it's less than $43.25 when you add it to your cart, that's why.
Still dumb, but at least there's a reason.
~~It means that there is a MAP (minimum advertised price) from the manufacturer. It is not an Amazon thing.~~ Never mind, i see changing browsing mode allows it to appear.
Without giving Amazon too much of the benefit of the doubt here, I've noticed they love to offer you "coupons", generally with a midnight expiry.
I expect it's 100% a tactic to get you to commit to something you've looked at a couple of times but might be on the fence about buying.
I get the same as OP's logged-out price (nothing hidden) while logged in, perhaps if they are offering a coupon it would take it below the minimum advertised price.
Definitely stupid, but it's the only way I can see of arriving at this situation.