this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] silvercove@lemdro.id 2 points 10 months ago

People who won the genetic lottery are angry that they can't milk their attractive appearence for money anymore.

Well, that's too bad.

[–] shasta@lemm.ee 2 points 10 months ago (1 children)

I think technically whoever created that AI persona is now profiting from the work they put into creating and maintaining that. It's different than what a human influencer does, but the money they are generating still goes into someone's pocket, not dissolving into thin air. This isn't AI stealing people's jobs, it's someone stealing someone else's market share. It's like a guy with a saw complaining that a guy with a chainsaw is stealing their business.

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[–] Nacktmull@lemm.ee 2 points 10 months ago
[–] Otherwise_Release_93@thelemmy.club 1 points 10 months ago
[–] autotldr@lemmings.world 1 points 10 months ago (1 children)

This is the best summary I could come up with:


She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie giant Victoria’s Secret.

Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy.

Their emergence has led to worry from human influencers their income is being cannibalized and under threat from digital rivals.

That concern is shared by people in more established professions that their livelihoods are under threat from generative AI—technology that can spew out humanlike text, images and code in seconds.

Over the past few years, there have been high-profile partnerships between luxury brands and virtual influencers, including Kim Kardashian’s make-up line KKW Beauty with Noonoouri, and Louis Vuitton with Ayayi.

Instagram analysis of an H&M advert featuring virtual influencer Kuki found that it reached 11 times more people and resulted in a 91 percent decrease in cost per person remembering the advert, compared with a traditional ad.


The original article contains 267 words, the summary contains 167 words. Saved 37%. I'm a bot and I'm open source!

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