Reddit announced new ad features on Friday : reddit

this post was submitted on 11 Jun 2023

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Reddit announced new ad features on Friday (www.redditinc.com)

submitted 1 year ago by KilgoreTrout@beehaw.org to c/reddit@lemmy.ml

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“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

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[–] LostRedditor@lemmy.ml 6 points 1 year ago (2 children)

I’d not be surprised if they would join lemmy to explore this untapped opportunities as well.

[–] UpperBroccoli@feddit.de 3 points 1 year ago (1 children)

Nah, lemmy is way too small for them, and it has the wrong kind of users.

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[–] BaroqueInMind@lemmy.ml 6 points 1 year ago

🤮

[–] Zamboniman@lemmy.ca 3 points 1 year ago (3 children)

by tapping into our differentiated value as a hub for actionable conversation

Ugh.... That marketing language makes me cringe hard.

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[–] briongloid@lemmy.ml 3 points 1 year ago

So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

Reddit is about to go significantly downhill.

[–] BurningnnTree@lemmy.one 2 points 1 year ago (2 children)

Can someone explain what this means in laymans terms? How will this affect the Reddit user experience?

[–] On_Tippytoes@lemmy.ml 7 points 1 year ago

My interpretation is that you won't be able to trust any advice or recommendations because you'll have no way of knowing if you're reading the words of a genuine person or a well-placed ad. From the business perspective, your ads will be more valuable because it's a "better" way of targeting your market.

I could be wrong, but that's how I read it.

[–] biff@lemmy.ca 5 points 1 year ago

Even more targeted advertising aimed at reddit users.

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