I feel it's like a sellout on stock exchange: once the first company started to heavily monetize, the others felt like they needed to cash out now, before "stock values drop" i.e. the internet users find different models of social media that make the corporation owned ones obsolete. Thank you lemmy! :)
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Cory Doctorow has some very interesting blogposts on the topic. He call it enshittification. It's more or less the business model of plattform Capitalism.
Public companies are legally required to always do their best to grow year over year. Eventually these companies get so large they can't realistically get more market share so they have to figure out how to make more money from their users. This leads to them squeezing users for cash in the hunt for short term gains because they've already realistically capped out on how much money they can make per year. It's a dumb system that can't work in the long term.
Capitalism slowly shits up everything. Even the things it helps create.
I mean this in the most general way possible. Not just platforms. Even if reddit was profitable it would still continue. It's just part of the cycle of seeking not just profits but ever rising profits.
It's just more obvious lately on digital platforms because it has been kind of compressed into smaller amounts of time.
That which is free must find a way to cost.
That that makes money must find a way to make more.
And slowly but surely its takes on a fine shine. A glean seen from a distance. But when you get close you realize. "oh, its fucking shit all over it."
I swear every problem in the modern world is like two degrees separated from capitalism.
Yeah.. I mean, we on one hand, we now grow plenty of food to feed almost 8 billion people, cured polio, greatly extended lifespan all over the globe... But on the other hand (waves hand at everything).
Eternal growth on a finite planet ain't possible, but capitalism demands it. ¯\_(ツ)_/¯
Because greed. I remember reading an article 5 years ago on how everything will be subscription based and it keep getting worse.
A lot of technological flux going on right now, what with an entire generation partially trained to do WFH and job mobility that brings, the retirement of the tech-phobic boomers, the extremely tight labor market, Russian money going to "more important endevors" (which might also be why bit coin is down), and AI threatening to automate 80% of the workforce. Tech company owners are frightened and making random dumb or scared decisions because of it.
$
Centralization, money, power, money, stocks, money. These are just a few reasons. Did I mention money? Oh, and also, money. They're sucking up to investors, and finding ways to get through the up-coming(or on-going) recession without major losses. The only losses are ours.
My theory? It's Musk.
He's going around saying he only lost bots and scammers, that he's made Twitter profitable, and that advertisers are back and happier than ever
He isn't showing his numbers and there's no way his claims are true, but he's saying what they all want to hear. "Don't worry guys, you can squeeze your users for cash hard as you want, and they might grumble about it but they'll soon come crawling back"
There's also increased pressure to become profitable ASAP, much of it is likely due to the economy, but Musk lying through his teeth is probably getting to the other billionaires. It's worth mentioning, if you're a billionaire the only reason to still care about money is for bragging rights
Capitalism. Companies go public (or already were public) and then they can no longer be happy with what they had and need to acheive infinite profit growth. That's partially why companies like Valve, that are still luckily entirely private, can make seemingly consumer-focused decisions and not just chase infinite profits. That's how they've been able to invest so heavily in Linux with such little short term gains. Valve still makes shitty decisions sometimes but it would be 10x worse if they decided to go public.
Higher interest rates, less vc money, have to actually start being profitable
Actually I once applied for a job at Reddit, there were like 5 or 6 interviews spread over 2 days basically. And almost everyone I talked to did something related to Ads. (The position I was considered for would have been about some service to deal with problematic posts, hate etc.) So it's just a huge ad machine.
This reminds me also about this Facebook documentary from 2 years ago, how ML algorithms implicitly shape how we interact. Maybe such efforts were better put into good moderation (oof), and a well-working UI...
That said, I wouldn't mind paying a little and already even did so to give awards and also for an App. (Can't be that much they earn with ads anyway?) I hope Lemmy is there to stay though, I'd be happy to donate/contribute every once in a while.
Everything in the Fediverse is self-hosted on somebody's dime, if not yours, with the cool part being that you can host yourself and at least have some control for your money and hassle.
Fediverse users seem to tend toward the over-40 set, with lots of people who can eat a $25 monthly hosting fee for their own instance if it matters to them. I think we're reaching the point as an internet community where a lot more people are saying fine, I'll pay for the social media thing if I have to, goddamn, fuckit can't take it with you. All we have to show for "free" social media is communities that turn sour again and again, and a sort of perpetual fleeing of the storm from one site to the next.
It all happening in a span of months I think is sheer dumb luck from an entertainment point of view, but deep down the cause seems to me to be the expectation of continuous growth of profits on the part of a product free business model.
It's corporate greed. They're just trying to get (more) money out of their users pockets. They're starting not to design their products in a way that the most people use it, but in a way that they get the most money, time and useful, valuable data from their users. That's less people but more profit.
Netflix is showing similar behaviour at the moment.
It' simple: Greed is the reason.
Because they all saw that Elon repeatedly shat all over Twitter and users praised him for it instead of running away. Now all of them are firing half their staff and putting all pretense of caring overboard.
Because user freedom and experience is diametrically opposed to corporate control and ad driven profit seeking.
These companies have continued to function on round after round of VC fundraising, diversifying their corporate holdings to the point that theyre basically wall street funds, and providing little innovation past initial product launch. When the stock market takes a downturn they become insolvent and they have to squeeze profit which means squeezing users. They have no choice, most of these business models weren't viable to begin with.
I reckon there are two factors at work here, the profit imperative and enshitification. The profit imperative relates to how corporations have to make exponential profits every single year (and as we all should know you can't have exponential growth in a finite system.)
And enshitification is a result of the profit imperative, with all the corporations trying vainly to keep the profits rolling in they have to cut quality, be it through replacing ingrediants with inferior ones or pumping in the sugar so it's harder to taste the wood chips, killing third party alternatives for viewing your site to keep all the ad revenue to yourself, putting out unfinished products and charging top dollar while treating your users as unpaid testers.
Or any other of the million shitty practices corporations can think up to keep the economic perpetual motion going, it's all going the same way in the end though because you can't get blood from a stone and as a great man once said “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”
I think it has something to do with fear of an upcoming recession, platforms need to prove to their shareholders that they can still maintain profitability even in the face of economic downturn. Keep in mind the US hasn't experienced a real recession since the tech boom, which may explain why all this money grubbing is so severe and sudden.
Many tech companies were overvalued for a long time. Everyone was happy to invest and pump money into those companies because "those platforms are going to be the future and I want to be part of it when they are starting to make a ton of money". It didn't matter that many of those companies were not profitable because they always promised to make up for that in the future.
This classic idea is starting to break down a bit. Many Tech companies have become profitable in the meantime, but many of them also have various troubles like moderation.
So why are so many media companies making "shitty decisions"? Well, because from a business perspective, they aren't necessarily "shitty decisions", they are kinda smart decisions. Reddit makes money by gathering data and by showing ads. They cannot show ads on apps they don't control. So they have to handle a lot of traffic for which they get nothing back. That's why they are trying to push as many people to use their app as possible. They know that the hardcore oldschool community won't like that, but they are probably pretty sure that enough will switch to the app to make it worthwhile for them.
Meta is fighting to stay relevant as well. Facebook was the foundation of social media for a long time, but in the digital space, this can change very quickly, so they constantly have to try new things.
And if we look at games like the Sims, the game who really escalated the whole DLC thing, it's a similar story. From a consumer perspective, what they are doing is bad. From a business perspective, it's smart. And that's what it ultimately comes down to.
Companies' main goal isn't to satisfy their customers, it's making money. If fucking over customers makes them more money, they do it in a heartbeat.
They've also made a lot of shitty decisions. Reddit decided to invest in NFTs when they had cheap money. That's been about as successful as a lead balloon. That also burned a bunch of user good will in the process. Meta went all in on VR and the Metaverse. They've admitted that's been a bust. This seems more like an A and B with A being cheap money evaporating and B being bad decisions.
I'm reluctant to call the latest Reddit thing enshittification, but it really seems like they're between steps 2 and 3.
On a slightly different note, does any think enshittification will be the word of the year?