this post was submitted on 30 Oct 2024
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Reddit’s advertising revenue grew to $315.1 million, while “other” revenue reached $33.2 million on account of “data licensing agreements signed earlier this year.” Both Google and OpenAI have cut deals with Reddit to train their AI models on its posts.

In a letter to shareholders, Reddit CEO Steve Huffman attributed the recent increase in users to the platform’s AI-powered translation feature. Reddit started letting users translate posts into French last year before expanding to Spanish, Portuguese, Italian, and German. Now, Huffman says Reddit plans to expand translation to over 30 countries through 2025.

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[–] alyaza@beehaw.org 177 points 6 days ago (3 children)

apparently, the path to profitability was "shamelessly sell out on AI hype bullshit"

[–] JRepin@lemmy.ml 77 points 6 days ago* (last edited 6 days ago) (1 children)

Well and behind it is stealing other peoples' work (posts and comments, moderation and administration) and selling them as yours. The oldest capitalist criminal trick in the book: privatization AKA primitive accumulation AKA enclosure of the commons.

[–] SturgiesYrFase@lemmy.ml 15 points 6 days ago (2 children)

I mean, to be fair, I'm nearly positive that the Reddit T&Cs will have said they retain rights to anything posted there for ages. And the AI bubble is already showing signs of deflation or bursting coming not too far down the line. Let them enjoy their first and hopefully only profitable year.

[–] Kichae@lemmy.ca 22 points 6 days ago (2 children)

No one is arguing that they don't have the legal right.

But they believe they have the moral right, and they do not.

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[–] teawrecks@sopuli.xyz 20 points 5 days ago

Which is a good reminder to everyone to support your local Lemmy instances.

[–] Rooskie91 29 points 6 days ago (1 children)

TBH, it feels like social media always needed some back door business like this to make it profitable.

[–] Sabata11792@ani.social 28 points 6 days ago

It's almost like human communication is not supposed to be a product or something...

[–] prex@aussie.zone 32 points 5 days ago
[–] barsoap@lemm.ee 64 points 6 days ago (1 children)

Fuck Spez

(Hey noone else said it in this thread so I think I have to)

[–] butter@midwest.social 14 points 5 days ago

This is important for everyone to hear regularly. Thank you

[–] kibiz0r@midwest.social 72 points 6 days ago* (last edited 5 days ago) (3 children)

A couple months ago, I logged into an old Reddit account. It only took a few minutes of scrolling before it happened.

I had to scroll back up and try again, and record my screen so I could doublecheck my count later.

35 ads or “recommended” posts (i.e. not from anything I subscribed to) in a row.

I’m curious what that means for the overall percentage of the average user’s feed.

Edit: Okay yall... I appreciate all of the free technical support, but it's really not needed. I was just documenting some findings.

But since everyone is so concerned about improving my Reddit experience, here are a few things to consider:

  • I'm a mobile dev, so I don't mind enduring a shitty UX for the sake of finding out what other companies are doing with their apps. If I'm going in with a mindset of curiosity, it really doesn't bother me. In fact, I want to see the worst parts.
  • Even if I had been going in just to have a pleasant scrolling experience, the reason I opened Reddit at all is because my wife had my phone for a while (due to toddler nonsense, we had swapped phones and she was stuck sitting in the hallway for a few minutes) and she had decided to open the app, so the decision of app vs. website was kinda made for me already.
  • Even if she had considered using the website instead, I wasn't logged in because I only use private browsing (again, mobile dev, so when testing web flows I like to make sure there is no saved web data).
  • Even if I was already logged in, it's an iPhone. While I do use an ad-blocker, the ad-blocking capabilities of Safari are pretty limited, so I'm not sure it would've improved much.
  • Even if I was on Android, I'd probably still not have any extensive ad-blocking enabled, because I want to stay relatively vanilla in my setup to reduce confounding factors when testing.
  • Even if there was a genuine opportunity here for my setup to be improved... I didn't ask for that, and swarming people with "have you considered doing it the right way?" when they're just making a basic observation doesn't create a great atmosphere for the overall Lemmy experience.
[–] DdCno1@beehaw.org 23 points 6 days ago (1 children)

I know this might sound a little condescending, but why are you torturing yourself by not using an adblocker?

[–] kibiz0r@midwest.social 11 points 6 days ago (3 children)

I was using the mobile app.

[–] DdCno1@beehaw.org 36 points 6 days ago

That app is a special kind of inhuman torture.

[–] fushuan@lemm.ee 7 points 5 days ago

Android Firefox has access to adblockers though??

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[–] Pssdoff@beehaw.org 47 points 6 days ago (1 children)

The bot generated comments are training AI... full circle

[–] realitista@lemm.ee 7 points 5 days ago

It won't be long before the internet is just bots talking to each other and advertisers paying them to do so.

[–] Blackout@fedia.io 59 points 6 days ago (1 children)
[–] qupada@fedia.io 49 points 6 days ago

Indeed, you will note that they carefully chose the moniker "Daily Active Uniques" and not "Daily Active Users".

I think that speaks volumes, as humans are definitely harder to retain.

[–] Moah@lemmy.blahaj.zone 18 points 5 days ago

Well I'm glad my leaving the platform had such an impact, I never said

[–] thingsiplay@beehaw.org 46 points 6 days ago (1 children)

After selling user generated content to Ai.

[–] Midnitte@beehaw.org 26 points 6 days ago (1 children)

Doesn't seem like that gravy train will roll on forever

[–] darreninthenet@lemmy.sdf.org 4 points 5 days ago

It cannot - more and more content is coming from AI so they are just "relearning" what one of the AI platforms has already produced... the endgame of that is convergence on nothing new being produced from AI

[–] NigelFrobisher@aussie.zone 23 points 5 days ago

I’m thinking AI-powered something is going on, for sure.

[–] NastyNative@mander.xyz 27 points 5 days ago

Just as we are all leaving for Lemmy. Reddit now makes you have an account to access some of their shit. Good riddance!

[–] Someplaceunknown@fedia.io 24 points 5 days ago (1 children)
[–] bradorsomething@ttrpg.network 2 points 3 days ago

Well, clearly you are not a bot on reddit then.

[–] Alice@beehaw.org 28 points 6 days ago (3 children)

I really wanted that site to crash and burn. Oh well.

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[–] CanadaPlus@lemmy.sdf.org 14 points 5 days ago* (last edited 5 days ago) (2 children)

Boo!

Whatever, this is far from the end of the story, and Lemmy has nothing but time. The bigger they are, the harder they fall in the end.

[–] realitista@lemm.ee 11 points 5 days ago (1 children)

I vividly remember the Digg migration and Reddit is so very much like Digg these days.

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[–] lud@lemm.ee 3 points 5 days ago (1 children)

Lemmy has nothing but time.

Isn't Lemmy decreasing in numbers?

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[–] Powderhorn@beehaw.org 31 points 6 days ago (1 children)

That's all well and good, but it comes at the expense of the user experience.

[–] iii@mander.xyz 15 points 6 days ago

NPCs don't mind

ok now i am 100% sure im hoping for an ai bubble

[–] lvxferre@mander.xyz 23 points 6 days ago* (last edited 6 days ago) (19 children)

As I often mention in other communities, this smells like value ~~exploitation~~ extraction* from a distance. Value ~~exploitation~~ extraction typically generates a peak of profit in the short term, but it makes losses even harsher in the long run.

As such I don't think that Reddit is getting "bigger". That profit is like someone who lives in a wooden house, dismantling their own home to sell it as lumber; of course they'll get some quick cash, but it's still a bad idea.

In a letter to shareholders, Reddit CEO Steve Huffman attributed the recent increase in users to the platform’s AI-powered translation feature.

Let's pretend for a moment that we can totally trust Huffman's claim here. Even human translations often get some issues, as nuances and whatnots are not translated, and this generates petty fights, specially in a younger userbase like Reddit's; with AI tendency to hallucinate, that gets way worse. And even if that was not an issue, a lot of content is simply irrelevant for people outside a certain regional demographic.

*EDIT REASON: I switched the terms, sorry. (C'mon, I'm L3.)

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[–] haerrii@feddit.org 20 points 6 days ago

Really wonder how they plan to increase their revenue on the AI training data, especially now that a significant amount of their data is "poisoned" by the models they try to train

[–] mspencer712@programming.dev 14 points 6 days ago

Deceased users’ estates still haven’t agreed to the new terms, have they?

[–] Kratzkopf@discuss.tchncs.de 13 points 6 days ago (2 children)

I'm looking forward to LLMs copying the gibberish german communities like to use. It is very common there to translate things word for word without any regard for correct german grammar or understandibility.

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[–] pineapple_pizza@lemmy.dexlit.xyz 12 points 6 days ago (1 children)

Dammit, all of you told me Reddit was going into the ground and I didn't invest lol

[–] SturgiesYrFase@lemmy.ml 11 points 6 days ago

Pffffffffffff...since when is it a good idea to get financial advice from randos on the internet?

[–] Sibbo@sopuli.xyz 11 points 6 days ago (4 children)

Congrats to them. Sad though that they had to go as low as selling their users out to AI training for that. And context sensitive advertisements in social media are also more a drag to society. But hey, they did it.

Maybe now they can shift to more ethical business models?

[–] thingsiplay@beehaw.org 12 points 6 days ago

They wouldn't, even if they knew how. Because unethical makes more money.

[–] iii@mander.xyz 8 points 6 days ago

Maybe now they can shift to more ethical business models?

You can't honestly expect that?

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[–] Megaman_EXE@beehaw.org 10 points 6 days ago

Such a shame it turned out the way it did, but the writing was on the wall. Every single reddit announcement thread was a shit show aha. I guess in a way they were transparent about only being in it for the money. Their actions were always consistent

[–] vodkasolution@feddit.it 9 points 6 days ago

The loser remains a loser, but he's not losing money.

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