this post was submitted on 24 Jul 2023
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Technology
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Twitter gets their iconic branding enshrined in the dictionary as a verb - one of the very few companies that have achieved the feat - and Elon chucks it all in the bin.
And not even as a genericized term. (Google and Xerox HATE that they're used as verbs.)
"Tweet" is only ever used to describe posting to Twitter. It's a very unique position that's about as ideal as it gets for a company brand.
You can lose your trademark if your name becomes generic