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Lucasfilm Sued in Trademark Dispute Over Backpack in ‘Indiana Jones and the Dial of Destiny’ (www.hollywoodreporter.com)

submitted 1 year ago by realcaseyrollins@kbin.projectsegfau.lt to c/moviesandtv@lemmy.film

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A clothing company says the studio used its signature backpacks in the sequel without permission and then passed off the products as a competitors' product.

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[–] jordanlund@lemmy.one 15 points 1 year ago (12 children)

Making sure I understand...

They used Frost River backpacks in the movie, then did a co-branding campaign with Filson to sell look-a-likes.

Not sure enough people are going to buy a backpack seen in a movie to make any sort of difference...

[–] RetiredMedic1776@lemmy.world 4 points 1 year ago

Provided anyone actually watched the movie long enough to see the backpack.

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