this post was submitted on 24 Mar 2024
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Celebrity endorsement has never been a factor in how well a videogame does either way, regardless of level of star power or degree of involvement for the celebrity: Keanu Reeves playing a heavy hand (heh) in the story of Cyberpunk 2077 did little to stop the game's initial bad press, and the main reason Baldur's Gate 3 did well isn't because JK Simmons is playing Kethric Thorm. (still, he had a great performance). Gameplay matters a lot more for a videogame.
It's unsurprising then, that Oscar winning actor Will Smith's involvement in a game in the oversaturated genre of zombie survival shooters did not become successful.
Plus, I don't think paying celebrities to promote videos on their YouTube channel is an effective marketing strategy, mainly because nobody really watches any celebrities' own YouTube channel, with the exception of Jack Black's gaming channel, of course.
Keanu Reeves really helped promote the game though.
Yes, he did. But neither the main praise nor criticism of the game was not directed towards him but on the overall buginess and removal of RPG elements from the game.
Ok, what rpg element was removed? I just played it (without dlc), and it's basically first person witcher 3 in cyberpunk setting, including all the faults. Basically true to type with CDPR.
They advertisd heavily on "complex branching storyline" and "every decision will have consequences" so the expectation was at the minimum a bigger Deus Ex Human Revolution, but then what they actually delivered is a worse GTA 5 with neon lights.
Right. But I just played it, and it has nothing to do with GTA. It's literally witcher 3 in first person. Same level of branching, same slightly shallow rpg mechanics and shallow ish combat. It's much more action, though and theoretically stealth is an option unlike witcher.