this post was submitted on 16 Jul 2023
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I doubt any company would want to give their competitor 20-30% of their profits, so in my mind it isn't a matter of if, but a matter of when they start locking all their franchises off from PS. What will be most interesting to me will be how will they do it. Will they just drop franchises so they don't have to face the backlash for turning a franchise into an exclusive? Will they just make up a new "franchise" with a new name but similar gameplay? Will they just slowly one by one exclusive them off to try and reduce blowback? Do it all at once to get it out of the way?
This generation has already been mostly played out and I don't see large changes making a large difference, but once the next generation comes around in another 3-5 years I imagine they will want to be in a place where they can leverage all these franchises to get people excited to buy their new box over their competitors. And you do that with exclusives.
Pull a Titanfall to Apex(bad example but you know what I mean) now you don't really have a CoD franchise. It's like Battlefield is no longer the Battlefield we remember, just the names. They can just spin up another franchise "from the legendary CoD developers, blah blah...", BUT it's not CoD.
Honestly the franchise is probably due for a shakeup at this point anyway. You can only release the same game over again each year for so long. I used to be a diehard Battlefield fan but have only played maybe 10 minutes worth of 2142 after owning it for 6 months or more.
Good thing Microsoft is known for taking popular IPs and making them better and not beating a dead horse until they shrug their shoulders.
/s