alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”
Cashier (sketched): “Sir, this is a Wendy's”
this post was submitted on 28 Feb 2024
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The effort the employee has to put forth to meet demand changes during a rush, not that they will see a penny of the higher revenue they are directly responsible for generating.
It changes in that there are economies of scale involved. It actually becomes cheaper and more efficient for the company to make 20 cheeseburgers at once than just one. That’s why this surge pricing thing is a joke. Would the company really like to introduce friction to customers buying more food?
Only way I can make any sense of it is to try balance the day. Get more business on quiet time, and less on rush hour. But I don't get how it would make any sense from the business perspective since usually you'd want to optimize for the rush hour, not push customers away with higher pricing
Because people just show up at rush hour for shits and giggles, and not because that's their non-negotiable lunch break or their trip home. This is a stupid move.