Because spez insists on chasing the newest tech shiny - but only after it's peaked - NFTs, crypto, RPAN, etc. And although it may yet turn around for him and for reddit, notice that he only jumped onto the AI boom three months after last spring's series of AI announcements, showing that he's once again way behind the times.

Edit: one thing has always struck me since his interview last summer. spez said something like "reddit will continue to be profit-driven until the profits arrive". Like the arrival of profits was inevitable. Like he didn't need to do anything except wait. Just be patient and the profits will arrive in their own time, not like things have to be envisioned and planned and put in place to get profits, just ... they'll arrive. Some day.

It seems a remarkably lackadaisical attitude for a CEO to have.