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Twitter to focus on video, commerce in business revamp (www.reuters.com)

submitted 1 year ago by NotBadAndYou@lemmy.fmhy.ml to c/technology@beehaw.org

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Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company's business beyond digital advertising, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters.

Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source familiar with the matter, who spoke on condition of anonymity to discuss a private investor call.

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[–] Dusty@lemmy.dustybeer.com 11 points 1 year ago (3 children)

Because video is so cheap to host... That'll definitely help them bleeding money (and users)

[–] LostInSpaaaace@beehaw.org 7 points 1 year ago (1 children)

They're trying to turn into right wing TikTok.

[–] princessofcute@kbin.social 2 points 1 year ago

Oh gosh right wing TikTok sounds like a nightmare.

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