this post was submitted on 21 Jan 2024
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What fight? Google is making money, and nearly everyone is playing Google's game following their tune. Google is definitely not losing.
With the end result of enshittification, people will migrate if their experience is bad enough. Google wants to strike a balance between making as much money as humanly possible and making the search experience at least decent enough to retain the majority of their users.
I would venture a guess that most people aren’t even realizing that their results are crap. I can’t even see them realizing it until after, I don’t know, all of the products they found via Google search and purchased wound up being gimmicky crap like MyPillow? Even then, I would be really surprised if they figured out what was going on.
True, if you look at YouTube, it's been getting worse and worse over time and yet people still go there, but that's also due to there being not that many good alternatives that have a bunch of content. Google has a ton of other good alternatives to compete with, so they're betting on the laziness factor and probably that people don't know better.