Technology
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I don't really understand what the author is complaining about. Spotify Wrapped is just a fun thing that shows you your music listening stats. The data is all very obvious and not invasive at all. Is the author arguing that it should be discontinued? Or is he saying it should change in some way?
Agreed. The author seems like a bummer of a person to me.
Collecting data on users is not inherently bad, there are lots of ways that data collection can be used to the user's benefit.
If course in this day in age that is typically not the case and companies are normally collecting data at the detriment of the user but I really don't see that with what Wrapped shows.
Plus it's fun to see little metrics like how many times I listened to a song this year, or see how my listening habits changed as the year went by.
It's just a fun and cute thing imo.
Heck, there's a self hosted app out there on GitHub (https://github.com/Yooooomi/your_spotify) that allows people to do this in house and I'd guess more real-time, so there's a demand for it out there. Spotify knows these things anyhow, they have to in order to calculate payments, so why not make it available.
I actually host this for myself and found out the same results as wrapped gave me between February and October this year.