this post was submitted on 15 Nov 2023
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This is something I've noticed for a while now, but haven't been able to really describe. This shift away from clickbait headlines towards cryptic headlines that just refuse to tell you what they're talking about. Like The Best Part of Alan Wake Is Now On Youtube or The Best Soulslike Of 2023 Just Got Easier. And those are just a few that I've seen today. Maybe it will fade away like the worst clickbait headlines did or they'll just keep getting so cryptic and opaque that one day the headlines will be: Something Just Happened.
I mean, they are literally clickbait. They want you to wonder what the best part of Alan Wake is or what the best soullike of 2023 is. It's just an evolution of clickbait, but it's still very much clickbait.