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As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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[–] Nepenthe@kbin.social 0 points 1 year ago (1 children)

“My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”

Lmao

I can see why she focused on the risk to advertisers, but it sucks she glossed over the shittier parts from Reddit, e.g. that the change isn't just inconvenient, it makes reddit nigh unusable for mods and the visually impaired with nothing that even sounds like a credible plan in the works.

That, and the more inventive responses. Porn is typical. Demanding every post in r/DebateReligion be held in Latin was funny. Giving every one of r/Political Humor's 1.5M+ users mod powers was beyond hilarious and genuinely original. No mention, though, I guess. Just someone posted a boob.

[–] grumble209@techhub.social -1 points 1 year ago

@Nepenthe @L4s That's hilarious.

Advertisers actually thought that Reddit had rapport with and control over their users? Only someone who spends company money on advertising could be that misguided.