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How Google Alters Search Queries to Get at Your Wallet - WIRED (www.wired.com)

submitted 1 year ago by ijeff@lemdro.id to c/technology@beehaw.org

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cross-posted from !google@lemdro.id

Google may be altering billions of search queries daily to generate results that increase purchases.

Testimony in an antitrust case revealed an internal Google slide about changes to its search algorithm, involving "semantic matching" to generate more commercial results.

Google covertly changes user queries, substituting them with ones that generate more revenue for the company and display shopping-oriented results.

This manipulation benefits Google's profits but harms search quality and raises advertiser costs.

Despite legal challenges, Google's market dominance allows it to continue these practices, impacting users' ability to access unbiased information.

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[–] acastcandream@beehaw.org 4 points 1 year ago* (last edited 1 year ago) (6 children)

impacting users’ ability to access unbiased information.

I never like the implication that "unbiased" or "objective" info/searches exist. They don't. Don't get me wrong, google is 100% in the wrong here and is deliberately putting their thumb on the scale in a very certain way. But yeah, the "unbiased" thing always nags at me lol

[–] eumesmo@lemmings.world 2 points 1 year ago

It would be nice if we could choose our bias. Sometimes, we might want it biased towards scientific sources, sometimes, towards user-generated content, sometimes towards institutional sites, etc.

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