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Apple may be quiet on AI, but it’s also the biggest buyer of AI companies (qz.com)

submitted 1 year ago* (last edited 1 year ago) by ijeff@lemdro.id to c/technology@lemmy.world

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cross-posted from !apple@lemdro.id

Apple has been the leading buyer of AI startups since 2017, acquiring 21 companies, nearly double the number purchased by Microsoft and Meta.

While other Big Tech companies like Google and Microsoft are vocal about their AI investments, Apple remains relatively quiet, choosing to announce things as they come to market.

The startups Apple has acquired focus on areas like self-driving technology, voice design, music generation, and image recognition.

This acquisition strategy contrasts with companies like Microsoft and Google, who are more cautious with acquisitions due to antitrust scrutiny and instead opt for partnerships with startups.

Apple's AI investments have contributed to new iPhone features such as personal voice and real-time voicemail transcription.

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[–] Zeth0s@lemmy.world 19 points 1 year ago (2 children)

The truth is that apple is buying because it has been unable to keep up with competition.

Focus of Apple has never been innovating, it has always been recognizing innovation from others with huge market potential, and invest to sell it to mainstream market.

This is what it is doing with ai as well. It has always been their business model, they are the best at it, so they'll keep doing it.

[–] mr_tyler_durden@lemmy.world 15 points 1 year ago (1 children)

Agreed. Apple is rarely first to use a technology, but they sort of “perfect it”, or release a version that works for a large amount of the populous. Obviously they don’t always hit home runs but very often when they release a product it sets a new baseline of what to expect out of that type of thing.

[–] Dibbix@lemmy.world 5 points 1 year ago

And then sue the crap out of anyone that has anything somewhat similar