TechTakes

1493 readers

178 users here now

Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.

This is not debate club. Unless it’s amusing debate.

For actually-good tech, you want our NotAwfulTech community

founded 2 years ago

MODERATORS

dgerard@awful.systems

121

Coca-Cola’s new AI-generated Christmas ad is as bad as you’d expect (pivot-to-ai.com)

submitted 1 month ago by dgerard@awful.systems to c/techtakes@awful.systems

38 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] TherapyGary@lemmy.blahaj.zone 2 points 1 month ago (16 children)

I mean it's basic and boring but, considering the production cost was probably (a lot?) less than $1,000, compared to the $5,000+ it would've cost if filmed/animated traditionally, that seems like a win. And the average viewer isn't even gonna notice. In fact, they're getting plenty of free publicity for using AI to make it thanks to articles like these

[–] huskypenguin@sh.itjust.works -2 points 1 month ago (2 children)

I would guess the original commercial was in the vicinity of 10 million? And the new one would be like...$10k? Maybe more.

[–] dgerard@awful.systems 6 points 1 month ago (1 children)

I doubt that.

[–] huskypenguin@sh.itjust.works -3 points 1 month ago

I don't.

load more comments (13 replies)