this post was submitted on 03 Aug 2023
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Most car manufacturers charge money for those kind of upgrades. The difference is they specifically build or do not build the features into the car. If Tesla doesn't charge meaningfully more and if they do not turn it into a subscription, I wouldn't knock them for it.
There's a lot to bitch at Tesla about, but being able to decide after the fact that you want a heated steering wheel isn't one of them. FSD being bullshit even if it was free (and it is far from free!), the refusal to allow Android Auto/CarPlay, the intentionally rosy range estimates, the association with Musk... those are what I'd focus on. Unlockable steering wheel heating is not an issue.
No one is bitching about being able to decide that you want a heated steering wheel. You can decide to install it on literally any car brand or model.
People are bitching about the hardware that they have paid for and they own being locked behind by a software paywall. This would cause a riot with practically any other consumer electronics. Imagine if the fingerprint scanner on your smartphone was an extra $50 to unlock? Or quick charge being an extra $75?
That would be the most anti-consumer horseshit we've seen, and that's exactly what Tesla is doing.
Other brands are experimenting with this too. BMW already has features that you have to pay to unlock as well. See https://basic-tutorials.com/news/coding-companies-want-to-unlock-additional-features-from-bmw/ for example.