Rogan’s entire career was predicated on the normalisation of reactionary right-wing beliefs/prejudices. He was the motte to the bailey of the Thiels and Bannons, easing perfectly normal dudes along the path, one casual joke at the expense of minorities at a time. And for a while it worked, to the point where Spotify bet the company on him. And then, the word “weird” entered the discourse, and people realised that casual cruelty and obsessing about strangers’ genitals weren’t the time-honoured values of a silent majority.

It would suck to be holding Spotify shares right now.